Imagine Dragons - Night Visions
Usually in many artists digipacks the band/singer is dominating the front cover but this is not the case with this digipack. This could possibly be because Imagine Dragons hadn't had the globally success that they are enjoying today and so sought no reason to put themselves on the front cover unlike other artists like Rihanna who would be dominate her front cover because she is such a globally star that audiences would buy her album just because she is signing it. Most of the colours on the front cover are desaturated and so this makes the plain white text contrast very well with the background and so makes it very clear to the audience what the name of the album and band is. The Artwork is very surreal, as it shows a young boy standing on a plinth which is surrounded by other plinths which appear to be in the clouds, and so this gives this album a mystery feeling to it. This mystery atmosphere that the digipack creates makes the viewer want to know more about what type of music Imagine dragons create and so will eventually listen to the music.
The back cover of the Night visions digiback is very simple with just a simplistic list of the songs that are included in the album. The songs stand out to the audiences eye because of the contrasting colours used. The CD is very similar to the back cover as it is a very simplistic design with just the name of the band and album name on show. I believe that the band have gone with 'less is more' with there digipack as if they go with a more artistic design for the back cover and CD, they run the risk of overwhelming the audience.
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