The shock tactic is used in this advert to catch the audiences attention as we see the artist wearing a pair of lungs as a neckless which is not something the viewer would see everyday. Thats also a clear visual link between two main elements of advert, as the image shows lungs and the title of the album is called 'LUNGS'. The adverts typography makes it very clear for the audience to read as the white coloured font of the text contrasts nicely with the dark background. Also using different font for the bands name makes it stand out from the rest of the text. The colour of the font and also the italic font of the album title makes the advert appear sophisticated which matches the older aged target audience that the genre rock/soul pulls in. Furthermore the artist is laying in flowers and this makes the artist seem relaxed which matches the soul genre and also connotes that singing, for the artist, is effortless. The inclusion of the natural colours and natural background makes the reader perceive the artist has a natural voice. This advert follows the conventions that audiences would normally see with an advert as it shows: the artists name, the album name, the release date, how you can buy the album and the artists website.
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