Advert Analysis - Yeezus

The Yeezus advertisement is a really great example of an advert that stays within the conventions of a typical advertisements but pushes the forms in terms of its genre.

Its genre is typically rap but it is fairly mainstream so I’d class it as Indie Rap. The photograph used of the album makes it extremely clear what they’re advertising, the reminder of the fact they’re selling an album and the fact the photograph has a label saying ‘Yeezus’ on it, it is again pushing the album further by reminding the audience.

This is the only magazine advertisement I wanted to use that had colour in as it pushes conventions of a typical advertisement but in such a subtle way that it discreetly attracts your attention to the album name. This is something I really want to think about when creating my advertisement as the entire thing in black and white I don’t feel shows any quirkiness which is what Jack and I are looking to promote in our advertisement.

The typography on the advert is excellent as it gives it a fresh and grime genre like vibe, and pushes the albums artistic side by using paint which is commonly used by artists. The 3 main points that stand out are ‘Yeezus’ ‘Kanye West’ and ‘June 18’ even though they are all the same font they are slightly bigger which is smart as these are what an perspective buyer will be looking at, who its by, what it’s called and when it’ll be released. This advert has more information than others I have analysed but it is still in manageable amounts, there’s not too much there but if there were any more it would be too crowded. I will keep this in mind for when I create mine as the last thing I wish to do is overcrowd a poster as a consumer will lose interest immediately.