The first thing that you see on the page is the artists
name, Birdy, which I really like as the consumers interest is immediately peaked
if they recognise the name, the typography of the name is very soft and
feminine whilst maintaining a strong feel with the straight edges this mood
reflects beautifully in the photograph used.
Her expression in the photo is not one of happiness but
quite a solemn one. Your attention isn’t immediately drawn to any part of her
face which allows the consumer to take the photo in as a whole, alongside the
black and white filter on the photograph. The black and white in this advert as
opposed to the Two Door Cinema Club advert I previously analysed doesn’t connote
a vintage mood but in fact emphasises the solemn mood and image to make it that
bit more emotionally appealing. The use of black and white in our advert is something
we should definitely consider as it connotes the same theme as we were going
for and also creates what I believe to be a very modern and current looking advertisement.
The minimalistic qualities to the advertisement allows a
consumer to not be over whelmed with the information being thrown at them, but
instead allows them to actually take in the information presented to them. The typography
in the album name ‘Fire Within’ is extremely quirky yet still understandable
which perfectly connotes their genre of music, which is Indie Pop, the image of
Indie Pop is to be a little bit quirky and different, but it is still music to
be enjoyed by all. It also gives the album a sense of individuality.
As I noted in my last analysis this advert is not aimed at a
new audience, the minimalistic elements to it show that the creator of this is
relying on people to have already heard of Birdys music and her new album
release as they are not obviously giving away any details on anything, where to
buy the album, its genre, price, nothing. This is something we’d have to
carefully consider conforming to when creating our advertisement, what is too
much and what is too little?
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